Published by The Bodley Head
The aim of this project was to eschew the traditional Mod clichés of targets/parkas/vespas and get right to the core of the movement - sharp-suits, sharp moves, sharp haircuts, As former maker of The Who, Pete Meaden famously quoted – 'Clean living under difficult circumstances'. The case echoes the lining of a tonic suit - beneath the clean lines, a dash of flash...
Thanks to Dean Chalkley for supplying the photography.