The title is self-explanatory, making this was a lovely job to work on. The earlier designs show the evolution. There's a dash of Sub-Pop, a slice of Riot Grrrl and a sprinkling of Go-Feet! in these early incarnations. I eventually settled on the record label approach as a graphic structure - it just seemed to have the right sense of integrity - not too pop or faddy, but serious and knowledgeable.